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Martin Flanagan,Andrew Livingstone,Mike McKenny's The Marvel Studios Phenomenon: Inside a Transmedia Universe PDF

By Martin Flanagan,Andrew Livingstone,Mike McKenny

surprise Studios has supplied a number of the largest all over the world cinematic hits of the final 8 years, from Iron guy (2008) to the record-breaking The Avengers (2012), and past. Having introduced plans to increase its creation of hooked up texts in cinema, community and on-line tv until eventually a minimum of 2028, the recent aesthetic styles caused through Marvel's 'shared' media universe call for research and understanding.

The wonder Studios Phenomenon evaluates the studio's identification, in addition to its prestige in the buildings of mother or father Disney. In a brand new set of readings of key texts similar to Captain the United States: The wintry weather Soldier, Guardians of the Galaxy and brokers of S.H.I.E.L.D., the thematics of superhero fiction and the function of fandom are thought of. The authors establish milestones from Marvel's advanced and arguable company heritage, permitting us to appraise its commercial prestige: from a comic book writer prepared to take advantage of its highbrow estate, to an self sustaining manufacturer, to profitable subsidiary of an enormous leisure empire.

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The Marvel Studios Phenomenon: Inside a Transmedia Universe by Martin Flanagan,Andrew Livingstone,Mike McKenny


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